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Friday, December 28, 2012

Harry Winston Commercial x Fall 11'


"Young, self made women spoiling themselves. Brilliant."

Another failed attempt to clean out my laptop led to me finding, and replaying this video for the past half hour - I had forgotten all about it. This commercial was shot by my three group members and myself last November, for an upper-division class I was taking at the time at FIT. This had to have been one of my favorite video shoots.

Our inspiration was Harry Winston jewelry, and our message was simple: Who says independent women have to wait for a man to buy her jewels? We don't. Women working hard and spoiling themselves - Brilliant.

We shot the video on a cold but sunny day in the fall of 2011 - lugging around props, makeup, and a tripod all over the upper west side. At least we managed to stop traffic and make friends with a few cab drivers that morning :)

Model - Sara Elbert
Styling - Amarelle Wenkert and myself
Production - Ava Willand of Rava Films (check out her site for some amazing projects!)

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